Despite the increased focus on big data over the past few years, most organizations are still talking about what Big Data is rather than focusing on what problems Big Data can address.
With such high-stakes costs and opportunities, the market is primed for big data solutions. In a recent study conducted by the IBM Institute for Business Value in collaboration with the Saïd Business School at the University of Oxford, respondents were asked to describe the level of big data activities in their organizations today. The results suggest four main stages of Big Data adoption and progression along a continuum: Educate, Explore, Engage and Execute.
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