McAfee.com Enters Japanese Market in Alliance With Sourcenext
Companies to Bring World-Class Security Services Into the Burgeoning Asia/Pacific Market
SUNNYVALE, Calif., July 24 /PRNewswire/ — McAfee.com (Nasdaq: MCAF), a leading provider of Web security services, and Sourcenext, a leading Japanese computer software developer and publisher, today announced a strategic alliance making Sourcenext the exclusive provider of Japanese language versions of McAfee.com’s anti-virus, firewall, privacy and PC utilities applications to over 200 retail outlets in the Japanese market. Sourcenext will also be delivering these services online to its customer base of over a million people. This agreement represents McAfee.com’s first localized services for the emerging Asian market and is part of McAfee.com’s overall initiative to offer its Internet security services to consumers outside the United States.
This partnership focuses on the delivery of Japanese language versions of McAfee.com’s VirusScan Online, Personal Firewall and Internet Privacy security services as well as McAfee.com’s QuickClean and UnInstaller maintenance and optimization services. Sourcenext will provide Japanese language manuals for these services and develop packaging designed to be more appealing to Japanese consumers. Sourcenext will also heavily market these services through print and online advertising as well as in-store promotions.
“The security software market in Japan has increased exponentially over the past several years and it will continue to be the largest increasing segment of the application software market for the foreseeable future,” said Noriyuki Matsuda, president & CEO, Sourcenext. “We are pleased to be working alongside McAfee.com to deliver their security services to the Japanese market. As a leading provider of Internet security services, they have the solutions needed to protect the Japanese consumer against various Internet threats.”
“It was an easy decision to partner with Sourcenext on our Japanese expansion initiative,” said Srivats Sampath, president & CEO, McAfee.com. “Their leadership in the Japanese consumer software market will give us the ability to rapidly reach a broad base of Japanese users with our security web services.”
This is the first venture by McAfee.com to secure the growing number of PCs in the Asia/Pacific market. According to a release by Dataquest Inc., a unit of Gartner Group, the Asia/Pacific personal computer market experienced robust growth in 2000 with unit shipments reaching 17.3 million units, a 30 percent increase over 1999 shipments.
SOURCENEXT has a proud history of producing a succession of successful products for worldwide markets including the enormously successful Tokuuchi series which has sold over 4,000,000 copies to date. SOURCENEXT an innovator of sales and marketing techniques has revolutionized the retail software categories in Japan. The company has a firm commitment to provide software and services that people want and believes that their products should be useful, educational, easy-to-use, and able to put the world at the touch of the user’s fingertips. For more information, contact Sourcenext.com at 81-3-3551-5590 or visit http://www.sourcenext.com.
Headquartered in Sunnyvale, California, McAfee.com Corporation, a majority-owned subsidiary of Network Associates (Nasdaq: NETA), is a leading provider of Web security services, redefining how software is developed, delivered and experienced by PC users at home and at work. The company delivers software benefits through an Internet browser, virtually eliminating the need to install, configure and manage the technology on a local PC or network. McAfee.com hosts software application services on its vast technology infrastructure and provides these services to users online through its Web site http://www.mcafee.com. McAfee.com has signed up more than 1,000,000 paid subscribers and regularly has more than 800,000 visitors each day. The company estimates that 30% of its subscriber base is international. For more information, contact McAfee.com at 408-992-8100 or visit http://www.mcafee.com.
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