Macrovision Releases CDS-300 Featuring Windows Media DRM
SANTA CLARA, Calif. — January 21, 2004 — Macrovision Corporation (Nasdaq: MVSN) announced today that it has released its latest music protection product — the CDS-300 multi-level protection and rights management solution for music CDs. CDS-300 provides the highest level of copy protection while offering a robust and seamless user experience with flexible usage rights.
CDS-300’s dual session functionality provides consumers greater value with copy-protected CDs by offering a robust user experience that seamlessly creates playlists, exports to portable devices or makes authorized burns to a CD, and with one-click access to bonus content on the disc or premium content via web links. The product provides full playability of music CDs on audio CD/DVD players and PCs.
“CDS-300 allows record labels and artists to give consumers a richer CD experience than they have been accustomed to getting from pre-recorded CDs,” said Adam Sexton, Macrovision’s vice president of music marketing. “And with the flexible usage rights permitted with the Windows Media DRM, the average consumer should not even notice that their CD is copy protected.”
CDS-300 brings the CD to life on the PC while protecting that music against unauthorized ripping, burning or file trading. CDS-300 features a totally integrated Windows Media DRM. Content owners can set the usage rights, for example, allowing consumers the ability to export to compliant portable devices (with specified number of exports), as well as burn CDs (with specified number of burns). Copied files will not play if emailed or distributed via the Internet.
Macrovision is the worldwide leader in the copy protection of music content, having already protected over 200 million music CDs or over 2 billion protected tracks.
CDS-300’s highly effective copy protection reduces piracy:
” Prevents most combinations of personal computer software jukebox/ripper and CD drives from duplicating protected discs.
” Thwarts unauthorized duplication on most dual-deck recorders.
” Impedes ripping of first session content into unprotected compressed audio files, thereby inhibiting electronic or physical redistribution.
” Disallows playback of copied second session encrypted content on un-secured or unlicensed devices.
Macrovision at Midem
Macrovision will showcase CDS-300 at the MIDEM Stand R29.01 at the Palais Des Festival, January 25-29, 2004. Macrovision is also a participant at the MIDEM session on “Technology Face-Off: DRM vs. Unrestricted Content” sponsored by IFPI, January 24, 2004 from 3:15pm – 4:15pm (Auditorium Esterel, Level 5).
Macrovision develops and markets copy protection, digital rights management (“DRM”) and electronic license management technologies for the video, music and software industries. For the past 15 years, Macrovision has been the trusted partner in copy protection and rights management for the entertainment industry. Macrovision has worked in partnership with the leading content companies worldwide to develop and deploy technologies that serve the interests of the both rights holders and consumers, delivering solutions which provide an optimum balance between effectiveness and playability. Macrovision’s copy protection and rights management technologies have been utilized on over 6 billion CDs, DVDs and VHS cassettes.
Macrovision has its corporate headquarters in Santa Clara, California, with international offices in London, Frankfurt, Tel Aviv, Tokyo, Hong Kong, Taipei and Seoul.