Blue Coat Helps Launch Industry Initiative To Establish Common Architecture For Deploying Web Applications

SUNNYVALE, Calif., Oct. 5, 2004 — Blue Coatâ„? Systems, Inc. (Nasdaq: BCSI), a leading provider of proxy appliances, today announced it has teamed with APM Advisors and nine leading application performance management companies to launch the Business Policy Initiative, a coordinated effort to develop and define a common structure for deploying Web applications and underlying Web services.

The goal of the initiative is to create a system standard for properly deploying and managing a secure Web application infrastructure across business, application, network, and user levels. As part of the initiative, Blue Coat will contribute its knowledge and expertise of proxy appliances, which have proven instrumental for enforcing Web policies throughout distributed Web-based infrastructures. Blue Coat will also aid in the establishment of a common criteria for streamlining the development, configuration and distribution of Web service policies throughout an organization. Ultimately, the group will populate and distribute the common criteria to help IT organizations align various solutions.

“Blue Coat brings a very important perspective to this initiative with its proxy appliances, which are recognized as a critical component for gaining visibility and control of Web communications,” said R. Lynn Nye Jr., president and founder of APM Advisors. “I am pleased to have the proxy appliance leader join this initiative and help create continuity among various products that provide Web visibility, control and application performance.”

“Proxy appliances are a key component to any Web application infrastructure, capable of applying Web policies between users and the Internet,” said Steve Mullaney, vice president of marketing for Blue Coat. “With more and more business-critical applications becoming dependant on the Web, developing a standard for implementing a secure, high-performance Web application infrastructure becomes increasingly critical. We are pleased to join forces with APM Advisors on this very important initiative.”

Blue Coat is a co-founder of the Business Policy Initiative with Corente, NetPrecept, NetQoS, NetScaler, NetScout, Network Physics, Redline Networks, TeaLeaf Technology, and VIEO. More information about the Business Policy Initiative can be found at

About Blue Coat Systems
Blue Coat enables organizations to keep “good” employees from doing “bad” things on the Internet. Blue Coat wire-speed proxy appliances provide visibility and control of Web communications to address today’s new business risks – such as inappropriate Web surfing, viruses brought in via back door channels such as instant messaging and Web-based email, and network resource abuse due to peer-to-peer (P2P) file sharing and video streaming. Trusted by many of the world’s most influential organizations, Blue Coat has shipped more than 18,000 proxy appliances. Blue Coat is headquartered in Sunnyvale, California, and can be reached at (408) 220-2200 or

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