Landmark Research Evaluates Active Users of Biometrics Technology

BOULDER, CO, (PRWEB) November 2, 2005 — Acuity Market Intelligence of Boulder, Colorado, today announced that a landmark biometrics end-user research project evaluating the societal and psychological perceptions of biometrics by active users of the technology is nearing completion.

This groundbreaking end-user research is part of a National Science Foundation (NSF) funded collaborative project designed to assess the performance, security characteristics and societal impact of biometrics.

Acuity is supporting Dr. Lisa Nelson of the Graduate School of Public and International Affairs at the University of Pittsburgh, the project lead, in collaboration with Dr. Jack Carroll of the American Institutes for Research (AIR), a renowned expert in psychology-based end-user analysis, to complete the research. The project includes a web-based survey and targeted end-user focus groups. Acuity is providing operational support and acting as an industry and end-user liaison for the University of Pittsburgh and AIR.

“This unique research is providing valuable insight into how familiarity with biometrics technology impacts user acceptance and adoption”, says Acuity Principal, C. Maxine Most, adding. “To date research on perceptions and attitudes about biometrics has focused on non-users. This is the first large-scale, independent analysis of active users of the technology.”

The research phase of the project will be wrapped up in January with preliminary results available by mid-year 2006.

End-user organizations currently utilizing biometrics and vendors providing biometrics products and solutions are invited to participate in the online survey and focus groups. Contact Acuity Market Intelligence ( for more information.

Individuals who are active biometrics users and would like to participate in the online survey on an individual basis should also visit the Acuity Market Intelligence website (

About Acuity Market Intelligence

Acuity Market Intelligence ( provides targeted industry insight and analysis for emerging technology markets. The company’s current focus is on biometrics and associated identification solutions markets. Services include market forecasts, research reports, sector tracking, opportunity sizing, strategic planning, solution and deployment analysis, due diligence, executive briefings, customized consulting and on-demand research and analysis. Founded in October 2001, Acuity is headquartered in Boulder, Colorado with clients in the United States, Asia and Europe.

About the American Institutes for Research

The American Institutes for Research (AIR) ( is one of the largest behavioral and social science research organizations in the world. Founded in 1946 as a nonprofit organization, AIR’s overriding goal is to use the best science available to bring the most effective ideas and approaches to enhancing everyday life. AIR’s Human Factors Research and Design practice focuses on improving interactions with a wide range of user interfaces, products and devices that utilize innovative as well as traditional technologies. AIR employs a user-centered, research-based approach in conducting independent evaluations and developing design recommendations for both commercial and non-profit clients.

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