World’s first button backup USB flash drive from SanDisk

SanDisk introduced an innovative new family of USB flash drives, including the world’s first backup USB flash drive with simple backup software activation at the touch of a button. The SanDisk Ultra Backup USB portable flash drive is the first offering of the company’s new SanDisk Ultra USB product line.

With capacities up to 64GB, the SanDisk Ultra Backup USB flash drive is designed to protect computer users’ digital files, with the simple touch of a button. No software installation is needed. The drive protects onboard digital content with a dual layer of security, including password-protected access control and ultra-secure AES hardware-based encryption.

The new SanDisk USB product family includes three different product lines:

• The popular SanDisk Cruzer USB flash drive which provides simple, reliable and portable storage, plus access to a variety of U3 applications.
• The SanDisk Ultra Backup USB flash drive offers the added protection and peace of mind that consumers expect from the minds behind flash memory.
• The SanDisk Extreme Contour provides increased security protection and higher performance levels, enclosed in a sleek, elegant industrial design.

With no cables required, or any complicated software to install, the new SanDisk Ultra Backup USB flash drive is a complete backup solution that provides an incredibly easy way to protect digital files. It uses patent-pending backup technology with capacities up to 64GB, large enough to back up average consumer requirements, as well as critical small business files and documents. In addition to one’s digital personal life, these products protect critical work files with a dual layer of both password protection and AES hardware encryption. This ensures content stays private and secure (via data scrambling at the flash controller level) when the drives are either physically removed for portability, or stored away for safe keeping.

The SanDisk Cruzer has been redesigned with a contemporary look as part of the new SanDisk USB family of flash drives. These portable, reliable drives are designed to share consumers’ digital world with ease, with up to 32GB of storage for simple sharing of photos, videos and other files.

The entire new SanDisk USB family introduces an iconic new design language developed by global innovation firm frog design. Signature design elements include juxtaposed L shapes that create a dynamic, yet balanced, composition, a bright red USB connector and a simple cap-less design, which exposes the USB connector for use via a dynamic sliding mechanism. When plugged in to a host device, a glowing, amber-colored LED light alerts users that the drives are ready for reading or writing data.

The new SanDisk USB flash drives will first become available in April 2009. The SanDisk Cruzer drive will be available in capacities of 4GB-32GB with MSRPs ranging between $24.99 and $99.99. The SanDisk Ultra Backup drive will be available in capacities of 8GB-64GB with MSRPs ranging between $39.99 and $199.99. The SanDisk Extreme Contour USB flash drive is available in major retailers today.