ADT announced Digital Security by ADT, a new cybersecurity service that will protect a customer’s personal identity, digital data, home network and financial information.
Identity protection will be available on ADT’s e-Commerce platform, providing convenience and clarity for customers to shop for their security needs when and how they want.
“Since ADT began in 1874, our mission has been to help keep families and homes safe,” said Jim DeVries, current President and incoming CEO of ADT.
“With online threats occurring more often than ever before, our mission evolved to not only help protect the premises, but also people on the go and their network and digital identity. On average, cyber-attacks are happening every 39 seconds, and Digital Security by ADT is an opportunity to extend the breadth and scale of our security monitoring to our customers’ personally identifiable information and network.”
Digital Security by ADT provides cybersecurity options for every consumer, including different levels of identity theft monitoring and protection, a personal secure virtual network (VPN) for app-based Wi-Fi privacy outside of the home, and home network security using the secure Wi-Fi router, which can be installed by an ADT technician in minutes.
Digital Security by ADT services and products will include:
Identity protection: Provides monitoring and support to help customers minimize their risk of identity theft and loss exposure. In addition to enabling customers to track their credit report activity and score so they can keep tabs on fraudulent use of their credit, the service also includes: change of address notifications, public courts and criminal records monitoring, and 24/7 fraud incident resolution with up to one million dollars in Identity Theft Expense Reimbursement.
Scheduled for launch this fall
Dark web defense: This service will help protect customers by monitoring the public and private internet, notifying customers of suspicious activities associated with their personally identifiable information, including SSN, DOB, Passport, Drivers License, Medical ID number, credit/debit cards, bank accounts, telephone numbers and email addresses. Once alerted, customers can take steps, such as calling ADT experts available 24/7 to begin fraud incident resolution services.
Secure VPN: An app for Windows, Mac, Android, and iOS devices that helps shield user’s information from cybercriminals attempting to hack into a user’s public Wi-Fi connection and intercept the data being sent to and received from computers or mobile devices. The app also enables anonymous browsing and access to users’ favorite apps and content anywhere they go, as if they were at home.
Home network protection: Encompasses multiple digital security offerings, including an ADT-installed secure Wi-Fi router that helps protect customers’ home networks and an unlimited number of connected devices from cyber threats, as well as Secure VPN services, Sex Offender monitoring, Dark Web Defense, and 24/7 fraud incident resolution with up to $25k in Identity Theft Expense Reimbursement.
As with all ADT services, Digital Security by ADT is supported by 24/7 live agent support.