Sharp introduces multifunction printers that include firmware attack prevention

Sharp Imaging and Information Company of America (SIICA), a division of Sharp Electronics Corporation (SEC), introduced a new line of Advanced and Essentials Series color document systems for the technology-driven workplace.

The eleven new models include seven that are available now, and four models that will be available in early summer 2019. All the new models offer Sharp’s touchscreen display, which is common across 30+ models in Sharp’s multifunction printer lineup, and add new features for conversational AI, cloud integration and security enhancements.

The new MFP Voice feature, powered by Amazon Alexa, enables users to interact with the machine by using simple verbal commands. These new color models also integrate with complex network environments and offer access to an expanded list of cloud services that include Box and Dropbox.

Additionally, Adobe Embedded Print Engine technology enables users to direct print PDF files from a variety of sources with greater performance and rendering accuracy.

Sharp’s new Application Portal, available in the Spring 2019, will allow administrators to add new applications and update existing ones right from the touchscreen of the machine. Additionally, the new models are equipped with productivity features, such as the ability to feed up to 50 envelopes from the standard paper drawer.

The new color Advanced and Essentials Series also deliver security features, such as a firmware attack prevention and a self-recovery capability, which can identify a malicious intrusion and restore the machine firmware to its original state. A new whitelisting feature helps protects the machines’ file system from unauthorized access. Additionally, administrators can centrally manage select settings at the device using Active Directory Group Policy.

“This is an exciting time at Sharp, as we roll out a new line of color workgroup MFPs that offer greater integration, enhanced workflow capability, and voice integration to meet the demands of today’s technology-driven workplace,” said Shane Coffey, Vice President, Product Management, Sharp Imaging and Information Company of America.

“Our focus continues to be to provide quality MFPs that deliver superior productivity, performance and ease-of-use. We’re proud to continue that tradition with this new lineup of color Advanced and Essentials series models.”

These following seven models are available to ship via authorized Sharp dealer and direct sales channels:

Advanced Series:

  • MX-3071 – 30 ppm; replaces the MX-3070V,
  • MX-3571 – 35 ppm; replaces the MX-3570V,
  • MX-4071 – 40 ppm; replaces the MX-4070V.

Essentials Series:

  • MX-2651 – 26 ppm; replaces the MX-2630N,
  • MX-3051 – 30 ppm; replaces the MX-3050V,
  • MX-3551 – 35 ppm; replaces the MX-3550V,
  • MX-4051 – 40 ppm; replaces the MX-4050V.

Sharp will add four more models to the lineup coming in early summer 2019. In the Advanced Series, the MX-5071 and MX-6071 replace the MX-5070V and MX-6070V. Rounding out the Essentials Series will be the MX-5051 and MX-6051, replacing the MX-5050V and MX-6050V.

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