Enzoic, a leading provider of compromised credential screening solutions, recently announced that Kim Jacobson has joined the company as a Director of Marketing.
Kim will be responsible for digital and integrated marketing strategies that continue Enzoic’s high revenue growth trajectory. She will also support overall brand development and messaging for the fraud, security and IT industries supporting the Enzoic for Active Directory and Enzoic Account Takeover Protection product lines.
“I am thrilled for Kim to join the Enzoic team. Kim’s integrated marketing expertise combined with her skill set around digital, scalable marketing methods will allow us to grow awareness of the Enzoic brand and produce higher ROI on our marketing spend,” said Josh Horwitz, COO at Enzoic.
Kim joins Enzoic most recently from Hitachi Vantara where she was focused on marketing the data integration and analytics platform. She was responsible for leading the global marketing strategy and developing global demand generation programs.
Prior to Hitachi Vantara, Kim served in senior digital and integrated marketing roles at CA Technologies, Rally, CareerBuilder, Experian, Aon, Chicago Tribune and CIGNA HealthCare.
With 20 years in the marketing industry, her experience spans from working on consumer products to the enterprise software industry at various companies. Over the years, she has also volunteered her marketing services for the American Marketing Association and Taproot Foundation.
In her spare time, she enjoys spending time with her family and friends and enjoying the outdoors activity Colorado has to offer. She holds an MBA in International Marketing and Finance from DePaul University and a BSBA in Marketing and Management from Drake University.
“I am truly excited to join Enzoic in this time of growth and work with this outstanding team. I look forward to leveraging my past experience as a marketer to drive demand for Enzoic’s cybersecurity and fraud detection solutions,” said Kim Jacobson, Marketing Director at Enzoic.