LeanIX, a provider of Software-as-a-Service solutions in Enterprise Architecture Management (EAM), announced the appointment of Claudine Bianchi to the newly created position of global Chief Marketing Officer.
The strategic hire comes at a time of unprecedented growth for LeanIX as it re-shapes the Enterprise Architecture (EA) sector with its predictive technology and modern SaaS delivery. Bianchi’s arrival comes on the heels of the company’s Series C investment round of $30 million.
She brings years of enterprise technology marketing experience including three successful acquisition exits totaling $2.1 billion, an IPO, and numerous strategic scaleups of VC-backed technology companies.
“Claudine is a battle-tested veteran of enterprise technology who knows how to scale quickly and dominate a segment,” said André Christ, co-founder and CEO of LeanIX. “I’m very happy to welcome Claudine to the team because it marks an important moment in our company history.”
“It’s really exciting to be here at LeanIX during this pivotal stage in its growth trajectory, as I think the company has reached an important inflection point and the next 36 months will be quite a ride,” said Bianchi.
“LeanIX has the technology, customer traction, and the right vision to become the undisputed leader in the EA market and I’m eager to help lead the company to greatness.”
At LeanIX, Bianchi will be responsible for driving an accelerated growth strategy to dominate the enterprise EA sector, and guiding the corporate brand to become the recognized category leader. She will oversee all corporate marketing functions including content, marketing communications, product marketing, events and digital marketing.
Bianchi will be based in LeanIX’s Boston office and will report directly to Christ.