BioCatch announced that Mark Elliot has joined the senior leadership team as Chief Marketing Officer. In this role, Mark will lead all marketing efforts and grow the brand globally as BioCatch looks to broaden its product offerings and further support its expanding client base into new verticals following a $145 million Series C investment led by Bain Capital Tech Opportunities, the growth investing business of Bain Capital.
Mark comes to BioCatch after more than a decade of marketing, branding, P&L leadership and corporate strategy experience in financial services, most recently serving as Senior Vice President and CMO at TIAA (formerly TIAA-CREF), where he directed all facets of B2C and B2B marketing, including advertising, creative, media, brand management and direct response marketing. Under Mark’s leadership, TIAA’s brand awareness jumped 20% over three years.
“We’re fortunate to have Mark join our BioCatch team and bring his extensive industry experience and record of achievement as we embark on a new and exciting chapter in our growth,” said Howard Edelstein, BioCatch Chairman & CEO.
“BioCatch has established itself as the global leader in protecting the world’s largest financial institutions through behavioral biometrics technology and we’re confident that Mark’s marketing expertise and vision will help propel us even further.”
“I am proud to be joining a company that is a leader in innovation and customer protection with such an amazing growth story,” said Elliot.
“BioCatch has pioneered the next-generation behavioral biometrics technology that is used to detect fraud for the biggest banks in the world. I am thrilled to have this opportunity to work with this exceptional team to accelerate the company’s growth.”
Prior to joining TIAA in 2015, Mark spent three years as senior strategy executive at JPMorgan Chase and 10 years in various strategy and P&L leadership roles at Capital One. Mark holds a BA in Government from Dartmouth College and an MBA with honors from Dartmouth’s Tuck School of Business.