Gigamon, the company providing network visibility and analytics on all information-in-motion, announced the promotion of Larissa Crandall to Vice President of Worldwide Channels and Alliances.
Crandall has played a major role in building an incredibly strong reputation among the partner community, largely due to her efforts in driving home the company’s channel-first focus. This effort has led to robust channel growth and partnerships that will help lead Gigamon into the new tomorrow.
Crandall has shown immense dedication to Gigamon channel partners, and her recent efforts include launching the Gigamon Playbook for the channel, building creative demand generation programs and championing focused training and enablement initiatives.
As the recent pandemic unfolded, she worked tirelessly on financing options for partners and with the Gigamon ecosystem to develop go-to-market (GTM) solutions to support customers.
In her new role, Crandall will report directly to the SVP of Worldwide Sales, Doug Woodley. She will be responsible for driving the global channel strategy and ensuring that the company’s channel-first approach is executed with tight collaboration among the various GTM and corporate teams.
“In the last few months, the world has seen unprecedented change which has forced Gigamon, like everyone else, to adapt and shift to the new normal,” said Doug Woodley, Senior Vice President, Worldwide Sales at Gigamon.
“Amid these challenging times, Larissa has played an integral role in providing our partner ecosystem with the solutions they need, including creative demand generation initiatives and financing options. We look forward to seeing her grow in her new role and are excited to see the continued growth and success of the Gigamon channel program.”
Crandall has 20 years of experience transforming global high-tech partner ecosystems. As a channel leader at Gigamon, she has helped the team to grow the channel business more than 35% in the first year alone. She also played a key role in doubling the Gigamon channel team, which resulted in increased revenue, channel-initiated business, and ecosystem alignment.
Earlier this year, Crandall was included, for the fourth consecutive year, in the CRN Women of the Channel List, was named to the CRN Channel Chief’s list, and was included in CRN’s Power 100 – Top Most Powerful Women of the Channel 2018 & 2019.