Ivanti announced it has appointed Melissa Puls as senior vice president and chief marketing officer (CMO). Puls brings decades of experience to Ivanti with a strong track record of fueling growth thru a customer-centric approach and integrating marketing strategies for acquired companies.
As CMO, Puls will lead Ivanti’s global marketing function to drive expansion and adoption of the company’s enterprise software solutions globally.
“Melissa is the ideal leader to enrich and expand the Ivanti marketing footprint as we actively grow, both organically and through acquisition,” said Jeff Abbott, president of Ivanti.
“Her market insights, go-to-market expertise and deep understanding of the customer engagement journey, will play a valued role on the Ivanti executive team as we continue building our market position as both a leader and innovator for the digital enterprise.”
Puls was most recently senior vice president and CMO at Avid, where she led the public company’s global marketing strategy to engage prominent media companies, business enterprises and individual creative professionals alike to thrive in a digital era.
During her time at Avid, Puls solidified her expertise in building global brands while developing marketing strategies and teams that drove company’s recurring revenue growth through a humanized, customer-centric marketing focus.
Prior to her role at Avid, Puls has also held CMO and marketing leadership positions with Optanix, Progress, Iron Mountain and Infor. She holds a bachelor’s degree in communications and psychology from Franklin Pierce University.
“Ivanti is at an exciting and pivotal time in its growth and transformation,” said Puls. “With an impressive portfolio of solutions that improve the security, manageability and serviceability of today’s remote and digital workplace, Ivanti is poised for unprecedented growth.
“I’m thrilled to be playing such a strategic role in helping Ivanti capitalize on this extraordinary market opportunity.”