HUMAN Security announced a $100 million growth funding round led by WestCap with additional investment from NightDragon and other current investors to support the company in its next phase of growth.
Today, HUMAN protects the world’s largest enterprises and internet platforms from sophisticated bot attacks and fraud across the domains of application security, digital advertising, and performance marketing. In 2021, the company experienced accelerated adoption of its specialized bot mitigation platform on a global basis and saw its revenue growth rate double year over year.
“With this growth investment from WestCap, NightDragon and additional investors, we will expand our leadership position to build a more secure and more human internet,” said Tamer Hassan, co-founder and CEO of HUMAN. “HUMAN plays to win through collective protection by verifying the humanity of 15 trillion interactions per week, enabling us to defeat attackers–changing the odds to the side of the good.”
77% of all cyberattacks are bot-based. Cybercriminals with millions of sophisticated bots at their disposal can send billions of fake requests to create fake accounts, take over accounts and commit credit card fraud, manipulate popularity and consensus, contaminate user data, defraud digital advertising and marketing campaigns, and snipe or hoard online goods and services.
In a recent holiday shopping survey with responses from more than 1,000 consumers, 53% of respondents said bots pose a threat to their holiday shopping plans, and 51% said they would shop with a different retailer if bots interfered with their customer experience. In an enterprise security survey conducted by the research and analyst group ESG, 90% of security leaders identified bot management as a top five priority due to the severity and the sophistication of attacks, and 65% believe that partnering with a bot specialist is the only way to protect themselves.
“HUMAN is addressing one of the most fundamental problems on the internet today: keeping digital experiences human,” said Kevin Marcus, Partner at WestCap.“We believe they’re uniquely positioned to disrupt the economics of cybercrime and prevent billions in losses.”
HUMAN’s modern defense strategy enables internet-class scale and observability, superior detection techniques, and hacker intelligence and takedowns. Examples include taking down PARETO—the most sophisticated CTV botnet ever found—in cooperation with Roku and Google; disrupting 3ve bringing together the FBI, Google, Facebook and many others in the industry; and the takedown of Methbot, which recently culminated in the self-proclaimed ‘King of Fraud’ responsible for the operation being sentenced to 10 years in prison.
“Through our experience in engaging with hundreds of enterprises and their cybersecurity teams, we know that automated attacks on applications and websites creating fraud and abuse is a critical point of risk to every enterprise,” said Dave DeWalt, Founder and Managing Director at NightDragon and Vice Chairman of the Board of HUMAN. “Since we engaged with HUMAN over the past year, they have proven to us and the industry that they are best positioned to stop these threats by stopping attacks at the source.”
HUMAN’ solves enterprise-wide pain points through its product offerings:
- MediaGuard for ad security – Protects digital media and advertising from fraud and abuse within desktop, mobile, and CTV environments to ensure trusted inventory and human-only impressions for more effective advertising.
- BotGuard for applications – Protects sites and applications from digital fraud and abuse including account takeover attacks, new account fraud, fraudulent transactions and sensitive content scraping, preventing costly fraud losses while preserving user privacy and frictionless digital experiences.
- BotGuard for growth marketing – Protects digital marketing investments from fraud and abuse including paid media, lead generation, and retargeting, preventing fraudulent traffic from entering marketing platforms to ensure efficiency and boost ROI.
“HUMAN’s highly intelligent technology and scaled signal collection help its clients protect against a wide range of sophisticated fraud types,” said Anthony Arnold, Managing Director at Goldman Sachs Asset Management. “Following this growth investment by WestCap in HUMAN, we look forward to working with them and our partners at ClearSky and NightDragon to accelerate HUMAN’s expansion into new markets.”