Neustar Security Services announced that Alice Palmer has joined the company as chief marketing officer. Palmer will draw on more than twenty years of experience to lead the company’s global marketing strategy and marketing team, and to drive growth through accelerated demand generation, product and partner marketing and brand building.
“Neustar Security Services is highly attuned to the needs of its customers as they work to keep pace with digital acceleration and the increasing challenges associated with protecting their brands online,” said Palmer. “I am excited to join a dynamic and talented team with best-in-class products and services, and to get to work uncovering new opportunities to delight our existing customers and bring new segments into the fold.”
Palmer’s extensive experience spans public and private global organizations, where she has seamlessly blended her signature customer-centric approach with strategic, creative thinking and data insights to generate compelling results. Most recently, she capped a six-year tenure at Monotype by serving as senior vice president of marketing, with a mission to empower the world’s top brands to be authentic, powerful and consistent.
“With her broad, global perspective and data-driven marketing savvy in the B2B tech space, Alice brings a unique skillset to her role as chief marketing officer,” said Colin Doherty, CEO of Neustar Security Services. “We are thrilled to welcome her to the leadership team, and we look forward to enriching our strategic vision with her insights and data-driven approach to vertical markets and our customer base. Under her leadership, we are confident that Neustar Security Services will expand its reach as we cement our reputation for delivering unmatched cloud-based security services and solutions.”
Throughout her career, Palmer has managed top B2B brands and successfully led organizations through business model transformations and market expansions, including at Monotype as well as in previous roles with Autodesk and Avid Technology. At Autodesk, Palmer led go-to-market and product lifecycle strategies for the company’s leading brands and drove product launches, M&A integrations, and brand extensions. At Avid Technology, she oversaw the company’s largest marketing campaigns, PR initiatives, and partner marketing programs across all key markets.
Palmer’s effectiveness is a product, in part, of a commitment to strong cross-functional collaboration, particularly across sales and product teams. She has a reputation for nurturing talent within an organization and for building an organization’s reputation through effective thought leadership initiatives. She holds an MBA from the F.W. Olin Graduate School of Business at Babson College, where she was valedictorian and summa cum laude, as well as a Bachelor of Arts from Duke University.