Kaspersky Labs Signs with MediaGold To Enhance Its Presence in the European Retail Market

Munich/Cambridge, May 21, 2002 – Kaspersky Labs, a renowned international data-security software developer, has assigned the European Business Development company MediaGold the task to enhance Kaspersky Labs’ presence and to increase market share for its line of boxed software products in the European retail market. The agreement is effective immediately and will first concentrate on German speaking territories, the UK and Spain.

The agreement, signed in April, assigns MediaGold the role of Kaspersky Labs’ representative and retail partner in Germany, Austria, Switzerland, Spain and the UK.

The deal’s main objective is to place the product line of Kaspersky Anti-Virus boxed software into virtually all available retail sales channels in order to reach varied market segments and to launch marketing and merchandising campaigns whose impact will dramatically accelerate and grow Kaspersky Labs’ worldwide presence. In addition MediaGold will hold responsibility for tracking retail outlets and increasing Kaspersky’s share of retail shelf space in each store.

For Kaspersky Labs the cooperation agreement with MediaGold represents a significant step toward fulfilling Kaspersky Labs’ goals of enhancing worldwide reputation, availability, distribution and market share for its boxed software products. The combined effort with MediaGold ensures a smoother transaction process between vendors and partners. Additionally, MediaGold will provide comprehensive sales support for Kaspersky Labs boxed products and as well as all promotional activities targeting both home and professional users.

“We are very pleased to be working with MediaGold”, said Natalya Kaspersky, Kaspersky Labs’ CEO. “Combining efforts with such a highly professional company gives us a unique opportunity to attract new business partners, enhance the effectiveness of our partner network and more actively promote our software products.”

“This agreement leverages the complete range of services that MediaGold offers and we look forward to working extremely closely with Kaspersky Labs to dramatically increase their market share in Europe. We are totally convinced that Kaspersky’s superior technology combined with MediaGold’s Business Development skills will lead to excellent results for both companies and create a highly professional challenge to the current anti-virus market leaders. We are proud to help Kaspersky Labs gain the reputation and success that this excellent company clearly deserves”, said Andrew M. Goldstein, President and Co-Founder of MediaGold.

Kaspersky Labs
Kaspersky Labs Int. is a fast growing privately owned data-security software development company with offices in Moscow (Russia), Cambridge (United Kingdom) and Pleasanton (California, U.S.). Founded in 1997, the company concentrates its efforts on the development of world-leading data-security technologies. The company develops anti-virus software for comprehensive virus protection for a wide spectrum of customers from home users to large corporate networks, personal and distributed firewalls and enterprise-level content filtering systems. Kaspersky Labs markets, distributes and supports its software and services in more than fifty countries worldwide.

MediaGold is a business development company with nearly two decades of experience developing business for companies within Europe. The company has offices in London, Munich and Paris. MediaGold provides various services throughout retail, e-tail, corporate, OEM, distribution, catalogue and direct sales channels. These services include production, localisation, marketing, PR and logistics as well as complete non-technical administration and office support.

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