Panda Software Expands into Argentina
Panda Software has widened its international network with the opening of new offices in Argentina. This initiative represents another step in the international antivirus developers’ expansion strategy, centered on the concept of “Global thinking, local action,” and which has seen it establish a solid presence across five continents.
According to leading analysts including the UN and IDC, this year will see the sale of PCs and laptops in Argentina increase by between 17 and 20 percent, and Prince & Cooke, a Buenos Aires based market research firm, is predicting a rise of over 30 percent.
All signs show that the growth of the IT security market in the next few years will exceed even the stable levels of 2001, when the market had a total value of 16.5 million dollars, over thirty percent of which was accounted for by the antivirus sector. Experts’ forecasts for the future suggest that growth dates may even parallel the near 50 percent achieved in 2000.
“The Argentine market has enormous potential and strength of recovery as many international analysts are now confirming,” explains JosÃ© Mar?Âa Hern??ndez, VP International Expansion at Panda Software. “We believe that our decision to open offices in Argentina will produce very positive results as we will be able to better meet local needs in what is already an important market for our products.”
“With innovative technology, exceptional tech support services and high-quality solutions, we have no doubt about the positive response that Panda Software will get in the Argentine market,” says Alvaro Posada, the company’s Country Manager in Argentina.
“Our move into Argentina is another step in our strategy to lead the global antivirus sector. We are now present throughout the continent, and are therefore able to meet the specific local demands of markets that represent such a large quota of the world antivirus market, with the obvious consequences for our global market share,” explains Hern??ndez.
Panda Software provides the most advanced technology through the most complete product range in its field, aimed at meeting the precise needs of all its clients from large corporations to individual home-users. For large corporate environments the company provides Panda Antivirus Appliance, Panda Antivirus Enterprise Suite and Panda PerimeterScan, while businesses and professionals are catered for specifically with Panda Antivirus Platinum 7.0 and Panda Antivirus Small Business Edition. For home users, the company offers Panda Antivirus Titanium a powerful and simple to use solution against all virus threats.
About Panda Software
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