Network Associates’ McAfee SpamKiller Dominates Consumer Anti-Spam Space with Over 90% Retail Market Share

Award-Winning Anti-Spam Solution Emerges as the Tool of Choice for Users to Prevent Email Spam From Polluting Their Inboxes

SANTA CLARA, Calif., June 11 /PRNewswire-FirstCall/ — Network Associates(R), Inc. (NYSE: NET), a leader in system and network protection solutions, today announced that McAfee(R) SpamKiller(TM), the company’s award-winning email spam filtering program for consumers, garnered over 90% of the consumer anti-spam retail market during the first quarter of 2003. The McAfee SpamKiller product, a part of the McAfee Security Consumer division, has become the overwhelming tool of choice for users to block email spam from their inboxes.
According to a recent tracking report published by The NPD Group, a leading sales and information company, McAfee SpamKiller led all consumer anti-spam solutions in retail unit sales during the first quarter of this year. The NPD Group tracks product movement through information collected from retailers, distributors and other channel partners.
McAfee Security credits the success of SpamKiller to the public’s concern with the proliferation of email spam coupled with their desire for an easy-to-use, comprehensive solution to combat the problem. “Consumers are inundated with literally billions of unsolicited, inappropriate and in some cases illegal spam messages every day,” said Lisa Henderson, vice president of marketing, McAfee Security consumer division at Network Associates. “McAfee SpamKiller has gained rapid popularity among consumers because it’s easy to use and provides them with all the features they need to free themselves from the burden of dealing with spam.”

McAfee SpamKiller was first introduced in May 2002 as a direct response to the growing email spam problem. Since its launch, McAfee SpamKiller has gained recognition from both critics and users with its ability to effectively block unsolicited messages (“spam”), track the mail back to the source ISP and send complaints to the spammer’s service provider, while automatically returning a false “bounced” email message to the spammer.

As the problem of email spam continued to grow from a mere volume nuisance to a full-fledged Internet epidemic, McAfee has since made a number of enhancements to the product, such as support for Web-based email protocols, community-based spam reporting, and the creation of a worldwide “spam trap” network which McAfee uses to create filters combating the latest email spam schemes. Future editions of SpamKiller will comprise a number of new and enhanced features to ensure the program stays ahead of this constantly evolving Internet problem.

In addition to a strong consumer anti-spam offering, Network Associates recently announced the McAfee SpamKiller product for Microsoft Exchange aimed at helping small and growing businesses fight spam. The McAfee SpamKiller for enterprise product family detects spam with a success rate of 95%, helping businesses to reduce liability and reclaim storage space while allowing employees to work more efficiently.

McAfee SpamKiller is currently available for PCs with Windows 9x, ME, 2000, or XP operating systems. McAfee SpamKiller supports POP3, MAPI and MSN Hotmail email protocols. Users can purchase SpamKiller for the suggested retail price of $29.99 (USD) at leading retailers nationwide. For more information on McAfee SpamKiller visit:

McAfee Security for Consumers is a division of Network Associates, Inc. that delivers world-class retail and online solutions designed to secure, protect and optimize the computers of consumers and home office users. McAfee’s advanced retail desktop solutions include premier anti-virus, security, encryption, and desktop optimization software. McAfee’s managed Web security services employ a patented system and process of delivering software through an Internet browser to provide these services to users online through its Web site, one of the largest paid subscription sites on the Internet with over two million active paid subscribers.

About Network Associates, Inc.
With headquarters in Santa Clara, Calif., Network Associates, Inc. is a leading supplier of intrusion prevention solutions for enterprises, small and medium size businesses, home office users and consumers. Network Associates is comprised of three product groups: McAfee Security, delivering world-class anti-virus and security products and services; Sniffer(R) Technologies, a leader in network availability and system security; and Magic Solutions(R), a leader in innovative service management solutions. For more information, Network Associates(R) can be reached at 972-308-9960 or on the Internet at .

NOTE: Network Associates, McAfee,, McAfee SpamKiller, Sniffer, and Magic Solutions are registered trademarks or trademarks of Network Associates, Inc. and/or its affiliates in the US and/or other countries. Sniffer(R) brand products are made only by Network Associates, Inc. All other registered and unregistered trademarks in this document are the sole property of their respective owners.

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