New Service Steers Legitimate Email Away From Spam Blockers

McLean, VA. April 5, 2004 – NetFrameworks Inc., a privately held Internet consulting services firm, today announced availability of its SpamMeter ™ services designed to help companies reduce the amount of legitimate email blocked or filtered by spam detection systems. One of the modern pitfalls of doing business on the Internet is that legitimate mass mailings are targeted as spam. NetFrameworks’ research indicates that, for some companies, as much as 50% or more of their mailings may be stopped before reaching a recipient’s inbox. SpamMeter helps legitimate companies get messages through to their customer’s inbox.

“Spam is a big problem on the Internet today and it needs to be brought under control” stated Eric Greenberg, NetFrameworks CTO and author of the book Mission Critical Security Planner. “At the same time, we need to work to not throw the good out with the bad. SpamMeter helps legitimate email reach a recipient’s inbox.”

SpamMeter combines NetFrameworks’ extensive knowledge base, spam systems expertise, and large-scale email distribution experience to assist customers in reaching their audience and increasing the effectiveness of their sales campaign. SpamMeter is reserved for legitimate companies such as retailers, catalog companies, non-profits, financial services firms, and others who responsibly manage their email subscriber list. The service is not available to genuine spammers or to companies whose email lists contain the addresses of people who have not explicitly chosen to receive email from the sender.

NetFrameworks has a team of researchers dedicated to security products and services related to spam control, unsolicited communications, and the secure exchange of information over the Internet. The company was founded in 1998 by Eric Greenberg, former group product manager Netscape’s security team, the team responsible for security innovations including the Secure Sockets Layer (SSL) protocol.

About NetFrameworks, Inc.
Founded in 1998, NetFrameworks is a privately held full-service technology consulting firm based in the Washington DC area. Clients include small, medium, and large size business worldwide. Our clients include Fortune 100 companies and government agencies tasked with security and protection of people and national assets.

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