Watchfire Wins Prestigious 2005 HP/IAPP Privacy Innovation Technology Award

WALTHAM, MA-October 31, 2005- Watchfire, a provider of software and services to manage online risk including privacy, security, quality, accessibility and compliance announced today that it has been awarded the prestigious HP/IAPP Privacy Innovation Technology Award. Evaluated by a panel of privacy experts, the privacy module of Watchfire’s WebXM software was selected for providing quantifiable value and innovative privacy technology resulting in more effective business processes and improving online customer trust and experience.

“We are honored to be recognized as a leading privacy innovator and to receive this award from such an influential organization and prominent panel of privacy experts,” said Peter McKay, president and CEO, Watchfire. “As the first company to introduce comprehensive enterprise online privacy management software, Watchfire remains committed to privacy innovation that creates a competitive advantage and affords a new way of doing business for our customers. This recognition is further validation that our online privacy and compliance solutions are helping our enterprise customers solve the critical business problems that impact their bottom line.”

The award was presented at the IAPP’s Privacy Academy in Las Vegas. In its third year, the HP/IAPP Privacy Innovation Award recognizes organizations that have embraced privacy both for competitive advantage as well as improving the customer experience.

“Watchfire’s innovation and thought leadership have helped shape this growing and important market,” said J. Trevor Hughes, Executive Director, IAPP. “Trust is a vital component in earning and maintaining customer loyalty and brand strength and the online experience is a big part of achieving and keeping that loyalty. Watchfire is a deserving recipient of the HP/IAPP Privacy Innovation Award for their strong work in this area.”

Watchfire’s Privacy solution is a module of Watchfire® WebXMâ„?, a solution that automates the scanning, analysis and reporting of online privacy, security, quality and compliance issues across corporate web properties. Watchfire’s Privacy module scans enterprise web properties, regardless of size or complexity, for issues such as missing privacy statements, insecure data collection forms, P3P, cookie presence and third-party links. The scan results automatically formulate user-friendly dashboards and reports, providing visibility into potential privacy risks. Watchfire’s Privacy module also offers the most comprehensive regulatory and compliance reporting in the industry and reports on potential compliance issues against global legislation.

For more information about the 2005 HP/IAPP Privacy Innovation Award please visit

About The IAPP

The International Association of Privacy Professionals is the world’s largest association of privacy professionals. The IAPP helps define and support the privacy profession through networking, education and certification. For more information on the IAPP, visit

About Watchfire

Watchfire provides software and services to manage online risk. More than 250 enterprise organizations and government agencies, including AXA Financial, SunTrust, Boots PLC, Health and Human Services, Social Security Administration and Dell rely on Watchfire to monitor, manage, improve and secure all aspects of the online business including security, privacy, quality, accessibility, corporate standards and regulatory compliance. Watchfire’s alliance and technology partners include IBM Global Services, PricewaterhouseCoopers, TRUSTe, Microsoft, Interwoven, EMC Documentum and Mercury. Watchfire is headquartered in Waltham, MA. For more information, please visit

Watchfire, WebXM, AppScan, PowerTools, the Bobby Logo and the Flame Logo are trademarks or registered trademarks of Watchfire Corporation. All other products, company names, and logos are trademarks or registered trademarks of their respective owners.

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