New alliance communicates the benefits of digital watermarking
The Digital Watermarking Alliance (DWA), an international group of industry leading companies, formed to promote the value of digital watermarking to content owners, industry, policy makers and consumers.
With movies, music and photos increasingly being distributed and shared digitally across numerous mediums, and printed materials such as IDs, financial instruments and product packaging at risk to counterfeiting, fraud and theft, protecting the rights and integrity of these assets and enabling legitimate uses has become critical. At the same time, consumers are demanding instant access to entertainment content – any time, any place and in any format.
The Digital Watermarking Alliance comprises 12 companies that are successfully delivering digital watermarking solutions to various markets, including media and entertainment, state and national governments, mobile communications and other commercial markets. Member companies include: Cinea, Digimarc, GCS Research, Jura, MediaGrid, Media Sciences International, Philips Electronics, Signum, Teletrax, Thomson, Verance, and Verimatrix.
Digital watermarks can identify copyrighted content and associated rights, during and after distribution, to determine copyright ownership and facilitate rights management policy while enabling innovative new content distribution and usage models. Digital watermarks are broadly deployed with billions of watermarked objects and hundreds of millions of watermark detectors in the market, supporting various applications.