RSA 2007: Dell bundling Computrace LoJack theft protection system
Absolute Software announced that Dell is bundling Computrace LoJack for Laptops with their computer accidental damage services sold to consumers.
“This theft protection bundle program has the potential to significantly increase our subscriber base within a short period of time,” said John Livingston, Chairman and CEO of Absolute Software. “We believe that computer theft recovery is an essential computing security layer for consumers and we applaud Dell for being the first PC OEM to make it easy for consumers to obtain computer theft protection through the purchase of an accidental damage warranty program.”
Initial phases of the bundle program began on January 17, 2007, and by February 5, 2007, it had already generated US$350,000 in consumer sales subscriptions. Under the program, Dell is automatically including Computrace LoJack for Laptops with sales of their consumer accidental damage offerings when purchased in conjunction with new notebook computers. In addition, Dell may also bundle Computrace LoJack for Laptops with other consumer laptop promotions. Should Dell continue to offer the accidental damage bundle and achieve certain volume targets, they will maintain a limited exclusivity for select PC OEM consumer bundle programs, and a volume-based price reduction for Absolute’s consumer theft recovery services.