Verizon, which supports tens of millions of customers by managing billions of personal communications of all kinds flowing through its networks and engages in millions of customer transactions each year, is among the top U.S. companies most trusted to protect customer privacy, according to a new study.
In the results of a survey by research firm Ponemon Institute and TRUSTe, the online privacy evaluator, Verizon is the highest-ranked communications company for being the most trustworthy and for doing the best job safeguarding personal information.
The survey asked nearly 6,500 adult U.S. consumers which companies they thought were most trustworthy and which did the best job safeguarding personal information.
Kathleen Zanowic, Verizon’s chief privacy officer commented:
Verizon’s commitment to protecting customer information and safeguarding customers’ communications guides all of our business operations, so it is very gratifying to know that our customers recognize and appreciate our concern for their privacy
In announcing the survey rankings, Dr. Larry Ponemon, chairman and founder of the Ponemon Institute, said, “Consumers want to do business with brands they believe they can trust, and we believe our study is a strong indication of which brands have best earned that trust.”
Besides being ranked highest among communications companies, Verizon scored in the top 20 of all U.S. companies for the first time.