Evaluating the mobile payment preferences of 1,217 consumers from the U.S., a new Research Now survey revealed that 17 percent of respondents who did not make holiday purchases with their mobile phone last year, plan to use a payment service such as Apple Pay, Android Pay, Samsung Pay or a proprietary service from their bank or card issuer to make the leap to mobile payments this holiday season.
People who will not be using their mobile device to make in-store purchases cite identity theft, payment fraud and privacy concerns as the primary reasons.
Mobile payment services or digital payment wallets are smartphone payment apps used to pay for goods and services at the point-of-sale (POS). Examples include Apple Pay, Android Pay, Samsung Pay, Google Wallet, Softcard, Starbucks’ mobile payment app, and card issuers’ proprietary payment apps. The research reveals growth in the popularity of mobile payment services this holiday season.
- Thirty-nine percent of respondents plan to make in-store holiday purchases with their mobile device this year compared to 33 percent last year.
- Seventeen percent of respondents who did not use their smartphone to make holiday purchases last year, plan to make the leap to mobile this year.
- Men (53%) are ahead of women (47%) in their plans to use mobile payments this holiday season.
- Mobile payments are most popular with people 18-44 years of age. Sixty-four percent of consumers planning to use their smartphone at the point-of-sale are between the ages of 18-44 years old versus 36 percent of consumers aged 45 or older.
- iOS users are more likely than Android users to be using mobile payment services at the POS this holiday season. 45 percent of iOS users will make a mobile payment, whereas only 26 percent of Android users will do so.
People who are not planning to use their phone to make in-store holiday purchases are more concerned about payment fraud, data privacy and identity theft compared to those that will be using their mobile device at the POS this holiday season. Those same concerns were manifest both last year and this year.
- Seventy percent of people who are not planning to use their smartphone to make in-store holiday purchases state that their concerns about identity theft prevent them from using in-store mobile payment applications.
- Seventy percent state that their concerns about mobile payment fraud prevent them from using in-store mobile payment apps.
- Seventy-one percent stated that the privacy of their transaction data was a top concern.
Research showed that despite the explosion of payment wallets from third parties like Apple, Samsung and others, banks and financial institutions may have a strong edge on consumer trust.
Fifty-one percent of mobile payment holiday shoppers said they would prefer to use an app from their bank instead of third-party services like Apple Pay, Android Pay or Samsung Pay.