Cobalt Iron, a leading provider of SaaS-based enterprise data protection, announced IronClad Partner Advantage (IPA), an all-new program for Cobalt Iron channel partners.
IPA offers the data protection industry’s most innovative partner program, creating a complete business ecosystem to help value-added resellers (VARs), value-added distributors (VADs), global systems integrators (GSIs), and managed service providers (MSPs) build pipeline and maintain market share.
“With IPA, we’re empowering our partners to compete in the multicloud, next-generation data protection world by offering support through their customers’ entire journey,” said Rodney Foreman, chief revenue officer, Cobalt Iron.
“That means everything from providing sales leads to backing our partners with marketing experience and providing training with advanced, proven sales techniques. IPA is the most lucrative and rewarding partner program in the industry, and it’s backed by a proven sales team with laser-light focus on supporting VARs, VADs, GSIs, and MSPs.”
With Cobalt Iron’s Compass platform as the focal point, IPA has three key objectives: to help partners acquire new customers, to encourage successful new deployments, and to enable and train future partners on the Compass platform.
The program includes three partnership tiers: Trek, Base Camp, and Summit. Each tier features a progressive level of resources and initiatives for obtaining new clients, developing partner skills, and growing revenue.
“Here at Arrow Electronics, we’ve taken a close look at IronClad Partner Advantage and feel that it is a transformative data protection partner program,” said Jesper Trolle, president of Arrow’s enterprise computing solutions business in the Americas.
“With the addition of IPA to our solutions portfolio, we look forward to offering our partners a new way to build their pipeline and maintain market share starting in 2020.”
“IPA gives us the confidence and motivation to finalize our partnership with Cobalt Iron in the Middle East,” said Cherif Morcos, vice president of Digital Business Solutions at Gulf Business Machines.