White Ops, the global leader in bot mitigation verifying the humanity of more than 1 trillion digital interactions per week, announced the appointment of Rhushabh ‘Rush’ Mehta, former Head of Foundational Technology at Audible, an Amazon Company, to White Ops Sr. Vice President of Engineering.
In his new role, Rush will lead White Ops’ development efforts to further accelerate the innovation of the White Ops Bot Mitigation platform and associated products including White Ops Advertising Integrity and Marketing Integrity, to protect the world’s largest enterprises, internet platforms, demand-side platforms (DSPs), supply-side platforms (SSPs), publishers, and brands from sophisticated bot attacks.
“Today, enterprises across the globe are being targeted by sophisticated bot attacks that live on millions of consumer devices. Business and security leaders are looking for solutions that will help them not only stop bot-based attacks but also prevent them,” said Tamer Hassan, Co-founder and CEO at White Ops.
“We are now the global leader in bot mitigation, verifying the humanity of more than 1,000,000,000 digital interactions per week for many of the biggest enterprises in the world. With Rush on board, we will further accelerate our innovation and bring unprecedented value to our customers across all use cases.”
Mehta’s technical and business experience spans 25 years across companies large and small with a focus on entrepreneurship, complexity, and scale. Over the last decade, he has lead divisions at Audible, an Amazon Company and American Express.
During this time, he helped American Express scale one of its financial products 10x, and improved resilience and speed across multiple systems at Audible. He specializes in leading globally diverse software engineering teams to build distributed and strong systems.
“White Ops has an amazing mission to protect the integrity of the internet, and its customers, by disrupting the economics of cybercrime, and they have actually proven that they can do it, and win,” said Mehta.
“The technology and the team of engineers at White Ops is second to none and I have the honor to lead this effort going into 2020. I couldn’t be happier to be joining such a great company that is having a huge, positive impact, and protecting organizations across the globe from sophisticated bot attacks.”
Mehta received his BS in Computer Science from Rensselaer Polytechnic Institute and volunteers his time to ending human trafficking by using his skills at Covenant House in Newark and partnering with Saleh Freedom.