The use of social networking during working hours is common (77% of employees do), and consequently, 33% say they have been infected by malware corporate network that has been distributed by these communities, according to Panda Security.
According to the survey, SMB’s top concerns with social media include privacy and data loss (74 percent), malware infection (69 percent), employee productivity loss (60 percent), reputation damage (50 percent), and network performance/utilization problems (29 percent).
However, these concerns are not deterring SMBs from reaping the business benefits of social media as 78 percent of respondents reported that they use these tools to support research and competitive intelligence, improve customer service, drive public relations and marketing initiatives and directly generate revenue.
Facebook is by far the most popular social media tool among SMBs: Sixty-nine percent of respondents reported that they have active accounts with this site, followed by Twitter (44 percent), YouTube (32 percent) and LinkedIn (23 percent).
Facebook was cited as the top culprit for companies that experienced malware infection (71.6 percent) and privacy violations (73.2 percent). YouTube took the second spot for malware infection (41.2 percent), while Twitter contributed to a significant amount of privacy violations (51 percent).
For companies suffering financial losses from employee privacy violations, Facebook was again cited as the most common social media site where these losses occurred (62 percent), followed by Twitter (38 percent), YouTube (24 percent) and LinkedIn (11 percent).
To minimize the risks associated with social media, 57 percent of SMBs currently have a social media governance policy in place, with 81 percent of these companies employing personnel to actively enforce those policies. In addition, 64 percent of companies reported having formal training programs in place to educate employees on the risks and benefits of social media. The majority of respondents (62 percent) do not allow the personal use of social media at work.
The most common disallowed social media activities include: Playing games (32 percent); publishing inappropriate content on social media sites (31 percent); and installing unapproved applications (25 percent).
In addition, 25 percent of companies said that they actively block popular social media sites for employees, mainly via a gateway appliance (65 percent) and/or hosted Web security service (45 percent).