Most trusted universities for online activity

After analyzing online transactions such as credit applications and e-commerce purchases, iovation found the University of California at San Francisco to be the university where the lowest percentage of fraudulent transactions originated.

The top ten most trusted universities according to iovation, with most trusted being number one, are:

1. University of California, San Francisco
2. Columbia University
3. Cornell University
4. University of Texas
5. University of Chicago
6. University of California, Los Angeles
7. Northwestern University
8. Texas A&M University
9. University of Utah
10. University of Virginia.

The top ten most trusted universities were determined by iovation over the last six months. It examined transactions from about a billion devices, from computers to tablet computers to mobile phones, to determine if a transaction was originating from a university and if so, whether or not it was fraudulent.

Out of universities in the top ten, 0.18 percent of all transactions were fraudulent compared to an overall rate of 0.8 percent amongst schools worldwide.

Transactions deemed fraudulent include but are not limited to:

Account takeovers/hijacking – Account takeovers happen when a criminal tries to take over another person’s account by gathering password information on the victim, or by potentially tricking people into providing personal.

Auction fraud – In an online auction scheme, a fraudster starts an auction on a site with very low prices and no reserve price, especially for high-priced items like watches, computers, or high value collectibles. The fraudster accepts payment from the auction winner, but either never delivers the promised goods, or delivers an item that is less valuable than the one offered—for example a counterfeit, refurbished or used item.

Card not present fraud – The unauthorized use of a credit or debit card number, the security code printed on the card (if required by the merchant) and the cardholder’s address details to purchase product or services in a non face-to-face setting. In many cases, the victims maintain possession of their card and are unaware of the unauthorized activity until notified by a merchant or they review their statements.

Credit card fraud – Customer uses a fake or stolen credit card, often to create multiple accounts or transactions.

Friendly fraud – Any transaction, contested by a customer, where the merchant suspects that the customer or a personal associate (child, spouse) legitimately authorized the transaction in question.

Harassment / Bullying – User abuses or harasses another customer with undesirable language, threats, or unwanted advances. This is often found on social networking and/or online dating sites.

Phishing/identity theft – User makes any attempt to illegitimately acquire personal information from company employees through means of phishing, keystroke logging, creating fake business websites and other methods. Cybercriminals also attempt this by targeting consumers (see account takeovers/hijacking above).

Profile misrepresentation – User posts inaccurate information in profile and/or uses bogus profile photos. This is most often found on social networking and/or online dating sites.

Spamming – User is caught sending unsolicited bulk messages via emails, postings, instant messages, etc. to promote other products, websites or companies. This is often found on social networking and/or online dating sites.


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