How consumers are embracing IoT
A CSG survey, which polled more than 2,000 consumers between the ages of 18 and 64, evaluated consumer understanding, usage and sentiment about current and future IoT applications.
By 2030, it is projected that 125 billion connected devices will be part of our daily lives.
With the coming rollout of 5G connectivity, the age of the Internet of Things is beginning to unfold,” said Ken Kennedy, president of technology and product, CSG. “This survey shows that consumers are ready to embrace connected devices and use IoT technology to make their daily lives easier. As the IoT market continues to grow, we will see applications become part of daily life in the home, office environments, and tomorrow’s cities.”
Key insights uncovered in the report include:
Consumers today are wearing their IoT tech. From fitness trackers to smart watches, nearly half (45 percent) of consumers surveyed own at least one wearable device today. Wearables are also seen as the most important IoT device today by 40 percent of consumers.
There is a desire to make the smart home a reality. Currently, less than a quarter (23 percent) of consumers use smart home devices. However, the survey found that more than a third (36 percent) are interested in testing out connected home applications.
As the IoT gets more complex, consumers want life to get easier. While many IoT devices coming to market today offer cutting-edge advancements or entertaining attributes, consumers want the IoT to have practical application. In fact, the majority (60 percent) of consumers see the biggest value of the IoT in making life easier.