Validity acquires email verification network BriteVerify

Validity announced that it has completed another acquisition, adding BriteVerify – email verification network – to its data integrity platform.

Since 2009, BriteVerify has helped thousands of brands including Oracle, MailChimp, ReturnPath, Marketo and Salesforce verify over 500 million email addresses each month which is crucial to building better client relationships and creating new business opportunities. This is Validity’s second such acquisition following the purchase of CRMfusion – provider of data quality software for customers, announced in April.

“We’re thrilled to welcome BriteVerify to the Validity family,” said Validity Chairman and CEO Mark Briggs. “This acquisition is another step forward in our mission to help our customers trust their data. BriteVerify has done a great job over the last nine years earning the trust of over 20,000 customers across the globe who rely on their industry-leading verification services every day and I’m excited to welcome these customers to the Validity platform.”

With offices in Boston, Tampa, London, and Toronto, the Validity team and its data integrity platform enables business executives across the world to trust their data through quality certification solutions, compliance driven offerings, and data tools and services that support IT professionals in resolving the complexities of data management.

“BriteVerify, a bootstrapped, high-growth and very profitable SaaS company, is exactly the type of preeminent business we will continue to look to welcome into the Validity family, as we extend our industry-leading position within the data quality and compliance market,” continued Briggs. “Given the continued global focus on data security, privacy, quality, and integrity this acquisition also reinforces our compliance with the highest security and privacy standards around the world, including TRUSTe, Privacy Shield, and the EU General Data Protection Regulation, GDPR.”

Validity recently welcomed Mike Volpe, CMO of Cybereason and former CMO of HubSpot, to its Board of Directors. “Much of a company’s data analytics literacy falls to the CMO and their team. This is a different and far bigger responsibility than just campaign development — effective marketers today have to work with large data sets, technology, and integration,” said Volpe.

“Validity offers marketers a holistic platform for all of their needs versus one-off tools. Surprisingly, at least 15% of all email addresses collected are invalid—which means they are not real people. Adding BriteVerify to the Validity platform will allow marketers to create better relationships and get their messages heard by the right people.”

Validity’s BriteVerify services are relied upon by over 20,000 companies in over 150 countries and the security and privacy programs are compliant with the strictest controls set by customers and international regulations. Having been through numerous security and privacy audits, all of Validity’s offerings, including BriteVerify, are fully compliant with GDPR.

“Augmenting the Validity platform with BriteVerify will resonate with our European customers as they continue to wrestle with the management of their GDPR obligations and strive for the best possible communication experiences with their clients,” said Wayne Parslow, Executive Vice President EMEA, Validity Inc. “I look forward to introducing these new capabilities to them.”

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