Zimperium zIPS: Machine learning-based mobile phishing detection solution

Zimperium, the global leader in mobile threat defense (MTD), announced new innovative enhancements to its zIPS anti-phishing protection. zIPS is the first and only on-device, machine learning-based mobile phishing detection solution providing the flexibility to tailor protection and privacy levels by groups. zIPS anti-phishing is available for iOS and Android devices.

In 2018, there were 482.5 million attempted phishing attacks, which is more than double the attacks in 2017. The 2018 Verizon Data Breach Investigations report found that 90 percent of cyber attacks begin with phishing.

Existing solutions don’t effectively solve the phishing problem. Many require remote servers which can violate user’s privacy and can be easily undermined when attackers control the network.

Zimperium’s complete anti-phishing solution for mobile devices:

  • Detects both known and “zero day” phishing attacks
  • Protects against the variability and variety of mobile phishing attack vectors (like apps, SMS phishing, social networking, etc.)
  • Respects users’ privacy
  • Only inspects URLs for phishing detection
  • Allows users to perform a check within any app, at any time to proactively evaluate a link for phishing risk before the link is clicked.

“Because email is the most common communication vector for phishing attacks, most organizations have attempted to stop phishing via email or web gateways or next gen firewalls,” said Madhav Sonthalia, Zimperium’s Chief Product Officer. “However, nobody has been able to develop a complete solution. Until now. Leveraging our proven and established technical expertise in machine learning was paramount to delivering the most comprehensive and complete anti-phishing solution for mobile devices. By combining on-device machine learning-based phishing detection with Zimperium’s existing industry leading detections for the other major attack vectors like malicious apps, Zimperium continues to lead and redefine enterprise mobile security.”

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