Productiv appoints Apurva Davé as Vice President of Marketing

Productiv announced the appointment of Apurva Davé as Vice President of Marketing. Davé joins the leadership team during a period of strong corporate, customer, and product momentum and growth.

Productiv has expanded its engineering, product and go-to-market teams, opened a research and development office in Bengaluru, India and been named a Cool Vendor in Gartner’s Cool Vendors in the Digital Workplace report.

“Today’s IT leaders face the daunting task of boosting company productivity and efficiency while reining in costs – all amidst a massive enterprise-wide SaaS transformation. Years ago, only the IT department could buy new software. Now, anyone at a company can punch in their credit card and start using whatever tool they want. That leaves IT in a reactive mode of trying to manage all these disparate applications – and that’s a huge problem,” said Davé.

“I was intrigued by Productiv’s ability to go beyond license management and distill engagement data within various SaaS applications into meaningful insights. The power of Productiv will help CIOs and business technology leaders lead change rather than simply manage change.”

As Vice President of Marketing, Davé is responsible for the company’s go-to-market strategy, community development, and communications. He will work to further articulate Productiv’s market vision and value, including how the company unlocks the data that empowers IT to drive an effective company-wide SaaS strategy.

Founded by veterans from Amazon, Google, and LinkedIn with decades of experience in enterprise technology and data analytics, Productiv’s SaaS Management Platform uncovers specific insights about how employees engage with software to work and collaborate.

Productiv’s analytics more precisely define application engagement — or what happens after a user logs in — down to the user- and feature-level. IT can then make smarter decisions about more efficient renewals and more intelligent license allocations.

“Now more than ever, with millions of people working from home, companies need direct visibility into which SaaS applications are driving productivity – and which are not. CIOs and business technology leaders also need to drive business value from their software investments, and this is where Productiv’s data-driven approach helps bridge the technology-business gap,” said Jody Shapiro, co-founder and CEO, Productiv.

“Apurva is a great addition to our team, especially during this high-growth period. His technical background and deep experience in product marketing and category-owning positioning are a perfect match for Productiv. I look forward to partnering with him to increase the company’s corporate, product and market visibility.”

Prior to Productiv, Davé served as Chief Marketing Officer at cloud-native devops company Sysdig, Vice President of Marketing at Jut, and General Manager at Riverbed Technology. He also serves as an advisor to Dgraph Labs, Women Who Ask, and Funworks.

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