Cloudmark Unveils New Anti-Phishing And Anti-Fraud Services At Demo 2005

SCOTTSDALE, AZ, February 14, 2005 – Today at DEMO 2005, Cloudmark® Inc., the company that delivers the immune system for safe, secure and productive email messaging, announced its new scope of anti-phishing and anti-fraud services for consumers, enterprises, OEM’s, service providers (SP’s) and financial institutions. With Cloudmark SafetyBarâ„? for Internet Explorer (IE) Beta, the Cloudmark Phishing Intelligence Centerâ„? and the Cloudmark Anti-Phishing Reputation Serviceâ„?, the company unveils a new line of solutions with enhanced data analysis capabilities designed to stop phishing attacks, fraud and identify theft and take the final step in prosecution attempts against fraudsters.

The power of Cloudmark SafetyBar, the most award-winning email spam and fraud protection, and its more than one million strong community in over 150 countries, now extends to the browser to protect online users from phishing attacks, identity theft, viruses and spyware. SafetyBar for IE provides consumer and corporate users with a website rating so they know when linking to a page whether its “Good,” or “Unsafe” based on real-time feedback from the Cloudmark community. The website rating helps users gauge a level of trust before providing personal or confidential information that may put them at risk for identity theft, phishing attacks, or other threats. In addition, enterprises are provided with real-time updates to provide another layer of protection against web-based threats.

The Cloudmark Phishing Intelligence Center is a comprehensive set of real-time intelligence derived from data provided by the Cloudmark community and Cloudmark’s proprietary forensic analyses that alerts banks and financial institutions of the latest phishing attacks and their rate of propagation. The data and analysis is used for actions such as to alert its customers and take action before damage is done, investigate attacks and to prosecute fraudsters. By allowing banks to do better risk management for such attacks, Cloudmark helps facilitate a cost savings for the banks in the millions, while restoring trust in online banking and the institution’s brand.

The Cloudmark Anti-Phishing Reputation Service will be offered as an integrated component of Cloudmark’s gateway solutions and also sold separately to SP’s and OEM’s to provide widespread protection from phishing email attacks and phishing websites.

“Phishing attacks and other Internet fraud continue to increase extremely quickly,” said Richi Jennings, practice lead for spam and boundary services at Ferris Research, Inc. “Cloudmark’s fraud services and enabling its gateway solutions for anti-phishing show the company’s commitment to stopping such threats. Cloudmark can now use its extensive data collection network to deliver almost immediate anti-phishing blocks and actionable fraud data.”

“We are on a mission to clean up the Internet and protect online users from identity theft, phishing attacks, viruses and spyware,” said Vipul Ved Prakash, chief scientist and founder of Cloudmark. “By using Cloudmark’s existing technology and infrastructure, we are in a uniquely powerful position to wipe out both web- and email-based threats consistently moving faster than the speed of the fraudsters.”


Cloudmark SafetyBar for IE is currently in beta and will be widely available for free in March 2005. To download the free beta, visit:

Cloudmark gateway solutions Immunity and Authority have been stopping spam, fraud and other email threats since their incarnation and are now anti-phishing enabled with Cloudmark’s real-time technology. Cloudmark’s Phishing Intelligence Center and Reputation Service is being piloted by financial institutions, partners and other interested companies.

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About Cloudmark, Inc.

Founded in 2001, Cloudmark® is the company that delivers the immune system for email. The company offers tailored anti-spam and anti-fraud solutions for the individual user, small and medium businesses (SMBs), large enterprises and service providers to bring immediate relief to thousands of businesses and more than one million desktops in over 150 countries using its solutions today.

Cloudmark invented the highly effective spamDNA technology, the recent innovation of Email Genetic Mappingâ„? coupled with Cloudmark’s revolutionary nDimensional technology and the first peer-to-peer, real-time, SpamFighting community in 1998.

For more information about Cloudmark, visit

Cloudmark, the Cloudmark logo, SpamNet, SafetyBar, Email Genetic Map (EGM), Trust Evaluation System (TeS) and Email Genetic Mapping are trademarks or registered trademarks of Cloudmark Inc., for use in the United States and other countries. All other product and company names herein may be trademarks of their respective owners.

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