Survey finds online consumers ready to adopt advanced anti-phishing measures

Each day, online consumers are becoming more and more cautious during routine Internet transactions. Many know what elements to look for and what to avoid online. Unfortunately, criminal organizations continue to cast such a wide net that they have little trouble finding new victims.

In support of society’s increased online awareness, a recent SSL Security Consumer Omnibus Survey, conducted by Entrust, Inc. discovered that 85 percent of those who routinely conduct transactions online look for a specific icon or indicator (e.g., the “padlock” used with SSL certificate technology). Unfortunately, standard SSL certificates can sometimes be illegitimately obtained and the padlock icon can be reproduced on browsers, tricking even seasoned Internet users into phishing or man-in-the-middle fraud attacks.

“It’s clear that Internet users are becoming increasingly savvy at protecting themselves online, but the adoption of Extended Validation SSL Certificates by eCommerce companies is the key next step in this fight against phishing and online fraud. The technology represents the first level of defense in a strong, layered security strategy,” said Entrust Chairman, President and Chief Executive Officer Bill Conner. “Because online criminal organizations continue to adapt and develop sophisticated fraud tools to attack innocent online consumers, organizations should be proactive in protecting their customers and business.”

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