New book: “The Twitter Book”

Given the intense media spotlight shining on Twitter right now, chances are if you haven’t twittered yet, you’re probably considering it. So what is Twitter? Why is it so popular? How can you turn it into a time-saver rather than a time-waster? And how can its 140-character messages be a serious way to boost your business? The Twitter Book answers all of those questions and many more.

Clearly and entertainingly written, The Twitter Book is brimming with up-to-the-nanosecond tips for finding your stride in the fast-expanding eddy of global tweets. This colorful guide will teach you everything you need to know to quickly become a Twitter power user. It includes information on the latest third party applications, strategies, and tactics for how to turn Twitter into your personal newspaper, tracking breaking news and learning what matters to you and your friends.

The Twitter Book is co-written by two widely recognized Twitter authorities. Co-author Tim O’Reilly (@timoreilly), founder and CEO of O’Reilly Media, is now one of Twitter’s most influential thought leaders with more than 300,000 followers as of April 2009. Co-author Sarah Milstein (@sarahm) frequently writes and speaks on Twitter and is the 21st user of this service.

The innovative format illustrates Twitter best practices by showing Twitter and supporting tools in action as demonstrated by more than 60 top twitterers, whose work is included in the book. The Twitter Book also sports a full color illustration on every page spread.