Personal identity protection from McAfee

McAfee launched McAfee Identity Protection, one of the most comprehensive and easy to use identity protection services on the market. The product features proactive identity surveillance which keeps consumers’ identities safe by providing multiple layers of protection, including monitoring the major credit reporting agencies and public records as well as Internet scanning for indicators of identity theft.

McAfee is the only company to offer a full range of identity protection services including credit and public records monitoring, Internet scanning, alerts, lost wallet protection, identity restoration services, a $1 million product guarantee, and Internet security products to address online identity theft.

Comprehensive detection: The proactive identity surveillance capability constantly scans multiple sources for indicators of identity theft. This includes millions of Internet black market sites, chat rooms, blogs, and emails where identity thieves obtain stolen personal information. Additional monitoring of public records and change of address databases assists in the early warning of potential identity theft. McAfee Identity Protection also includes daily monitoring of all three major credit bureaus (Experian, Equifax and TransUnion) to quickly detect and alert consumers to any red flags associated with their credit file such as new account creation or delinquent payments.

Effortless protection against theft: McAfee Identity Protection is designed to give consumers an effortless way to protect themselves and quickly resolve issues associated with their identity. The product will alert users by email or text when potentially suspicious activity is detected, and lost wallet protection helps users safeguard their credit/debit card accounts by assisting customers in canceling and ordering replacement cards. McAfee Identity Protection also allows customers to stay on top of their credit reports with unlimited access to Experian credit reports.

Complete resolution and $1 million product guarantee: Dedicated fraud resolution experts work with consumers beginning to end to help fix identity theft issues. McAfee Identity Protection is designed to provide peace of mind and also includes a $1 million product guarantee if the product fails and a subscriber is ever victimized while his or her membership is active.

Easy to use: Leveraging McAfee’s expertise in creating consumer-friendly security products, McAfee Identity Protection features an intuitive interface that clearly displays users’ personal identity health as well as actions required. The Web-based McAfee Identity Protection requires no software installation and is available anywhere with an Internet connection.

McAfee Identity Protection is priced at $109.99 for an annual subscription, or $9.99 on a monthly basis for an individual account. Consumers can also select the family option which includes coverage for the subscriber, another adult in the household and children for an annual subscription of $199.99 or $16.99 on a monthly basis.

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