Using online advertising to find out if your data is valuable to a criminal

As it becomes harder for criminals to steal and exploit credit card data, will they give up their carefully crafted tools and stock of zero-day vulnerabilities, or will they find other types of data to steal and exploit to make money?

Find out how to use Google and other advertising networks to value your organization’s data and work out if it is worth an attacker’s attention.

John Elliott is a senior security consultant and QSA at Blackfoot UK, where his primary role is to undertake risk assessments, analyzing how an organization processes cardholder data and personal information.

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