The global deception technology market is expected to generate a revenue of USD 1.33 billion by 2020, according to Technavio.
Deception technology was introduced as an advanced security solution to detect and prevent targeted attacks. Deceptions are achieved through the use of purposeful obfuscations, deceitful responses, feints, misdirection, and falsehoods.
Deception in this context is used as a technique for defensive or disruptive purposes. Many organizations do not understand what threat deception is. Thus, educating security buyers about its importance will be crucial to furthering adoption of deception technologies and its concepts.
“A new class of products with distributed endpoint decoys is emerging with threat deception capabilities that can enhance an end-user’s defenses. In these security products, distributed decoy systems are used to portray deception across multiple layers of interaction. These layers and data elements act as deceptive lures that aid in the deception, disruption, or misleading the attacker and the attack automation software,” says Amrita Choudhury, a lead analyst at Technavio for research on IT security.
Americas: largest market for deception technology
The Americas is one of the early adopters of deception technology, thereby making it the largest revenue contributor to the overall market in 2015. The market share will continue to mount during the forecast period because of the early adoption of advanced security solutions and the availability of infrastructure to support the implementation of deception technology.
Countries in North America will show an increase in revenue during the forecast period. With advances in technology, there has been as increase in the number of cyber-attacks in various sectors such as retail, telecommunication, and BFSI.
The need for security solutions to protect data from unauthorized access is growing with the increasing technological advances. This has led to an increase in adoption of deception technology. The increased use of mobile devices for personal and professional purposes has led to a greater demand for advanced endpoint security solutions, which is positively affecting the revenue growth of the market.
Deception technology market in EMEA
Various sectors such as military, BFSI, and healthcare in countries such as the UK and Germany are highly affected by cyber-attacks. For instance, in 2015, a journey planner website named TravelWest to Bristol was hacked by a member of the Arab Security Team. These countries are tending toward maturity in terms of adopting security solutions.
The adoption of cloud-based services by SMEs has increased because it is convenient and cost effective. “Cloud-based services increase the threat of data loss as the level of security in the cloud is low compared with those on-premises. And since the rate of adoption of cloud services in Europe is high, there is an increased adoption of deception technology solutions in Europe,” says Amrita.
Deception technology market in APAC
In APAC, the adoption of mobile devices such as smartphones, tablets, and laptops is high in various countries such as India, China, and Japan. This is increasing the vulnerability of networks because of the large volumes of data traffic. For instance, in 2015, Outlook was attacked by a man-in-the-middle attack in China. This proved the need for advanced security solutions to manage these devices and networks.
This is a major reason for the adoption of deception technology solutions in the region. Existing vendors in the market are organizing campaigns to make people aware about the importance of deception technology solutions.
Countries such as Indonesia and Taiwan will host educational campaigns to increase the awareness of deception technology solutions among end-users. Many enterprises are implementing deception technology solutions to gain an incident response capability, which will help in reducing the operational costs in an organization.