Innogy and Intertrust to deliver privacy-centric data services for home IoT
Innogy and Intertrust announced that innogy will use Intertrust Modulus Data Rights Management Platform for privacy-centric data services.
With the integration of Intertrust Modulus, customers of innogy’s smart home offering can manage their data, even if they have subscribed to a variety of services.
This allows third-parties like insurers to work through innogy’s service to analyze customer data without compromising the consumer’s privacy rights and respecting GDPR (General Data Protection Regulation).
Rather than focusing purely on devices, innogy adds home services such as security monitoring and environmental control.
innogy’s product offering enables partners to leverage a device and service ecosystem by having access to devices from a wide range of hardware manufacturers, service providers, and sales channels.
Today, innogy’s service manages its own smart home devices and those provided by third-party market leaders.
“A common myth about home IoT systems is that consumers actually care that their washing machine can talk to their lawn mower,” said Talal G. Shamoon, Intertrust CEO.
“Consumers care more about the safety and convenience of managing home services via a common gateway at a good price, which is exactly what innogy offers today – the combination of cool devices and efficient home services is a killer app.”
The innogy Smart Home/Intertrust Modulus partnership is the latest of a series of joint development projects between the two companies.
“IoT is a huge bonanza for our retail businesses, and we are keen to avoid value passing through our networks into the pockets of Internet giants” said Florian Kolb, Managing Director innogy New Ventures.
“With smart devices and smart services, we can reach through the meter into the home and enhance the lives of our customers in new ways. Of course, we must respect and secure the data coming from homes as we build value-added services, which is why the Intertrust partnership is key.”
innogy is launching its new generation of home gateway controllers with hardware cooperation partner MEdion.
Additionally, they are showing new smart home devices made by MEdion along with their existing suite of smart home devices.
innogy is also showcasing their home services with insurance brands, home security service providers, and other home services that will surface through their common web gateway.
Using innogy Smart Home, customers will be able to gain efficient home control and home services and have more time to enjoy their homes.
“The greatest challenge in home automation is providing a secure home environment with consumer choice and convenience,” said Olaf Schindler, innogy-Head of Smart Home data driven business models.
“our role is to add safety and convenience and not introduce new threats to our customers – working with Intertrust, we are able to ensure customer data privacy and home cyber security using one platform, in partnership with a company that is neutral and focused on secure services.”
innogy Smart Home has launched in Germany but is available for use by companies of all sectors in other geographies as a white label service.