Concentric AI has launched its new channel partner program which is aimed at enabling partners’ growth and success delivering the leading solution in the rapidly expanding AI-powered data risk management market to improve customers’ security posture.
With Concentric AI’s partner ecosystem in place, end users are better-positioned to realize the full value of its Semantic Intelligence AI-powered data risk management platform. To support and accelerate partners’ capabilities, Concentric AI is committed to building up their expertise, differentiating their skills, and maximizing their unique contributions, while equipping them to sell the DSPM platform.
The program aims to help partners generate new recurring revenue opportunities and increase profitability and margins with new partner value-added services, enabling them to differentiate themselves from competitors.
“Our partners play a crucial role broadening the reach of our leading AI-powered data risk management solution to best meet their clients’ cloud and on-prem data protection needs,” said Karthik Krishan, Concentric AI CEO.
“Our channel partner program is designed to create massive opportunities for our partners to grow with us well beyond where we can go alone. We are passionate about our partners’ success, and are committed to enabling them with the best solutions and flexibility to bring tremendous value for their customers,” Krishan added.
Concentric AI’s channel-first strategy includes:
- Ease of POC
- Recurring revenue/SaaS product
- Registration protection
- Technical training, documentation, and support for Sales
- Proven track record against competing products
“Over the years Set Solutions has developed extremely close relationships with enterprise organizations and we’ve repeatedly heard about issues with legacy solutions for data classification and data security posture management,” said Dan Broussard, EVP of Sales, Set Solutions.
“We’d been looking for a partner that has an easy-to-deploy solution that actually works and isn’t a headache to manage. We found that in Concentric AI, as well as a team that has been easy to work with and has met the unique needs of our enterprise customers,” Broussard added.
“We had tried to roll out our data security posture management program multiple different times using different products,” said the credit union’s Principal IT Security Architect.
They all failed based on the fact that they were all using regular expressions as a way of detecting the different categories of data we have. It didn’t work. Concentric AI hit every single data category that we needed to identify using AI, and that’s the real benefit of the product. By using machine learning to go in and figure out sensitivity based on the context and content of the of the data, and then to monitor and protect that data – that was absolutely spot-on and is working very well for us,” he continued.
Concentric AI’s Semantic Intelligence automates unstructured and structured data security using deep learning to categorize data, uncover business criticality and reduce risk. Its Risk Distance analysis technology uses the baseline security practices observed for each data category to spot security anomalies in individual files.
It compares documents of the same type to identify risk from oversharing, third-party access, wrong location, or misclassification. Organizations benefit from the expertise of content owners without intrusive classification mandates, with no rules, regex, or policy maintenance needed.
Channel partners’ customers benefit from the product’s key differentiators, including:
- No rules, policies, or up-front work
- Minimal false positives and negatives
- 10 minutes to deploy, with no agents
- Lowest data security TCO
- Fastest time to value