Consumers increasingly adopting personal security measures

With the increase of personal data being stored on mobile devices, a new survey showed that 61 percent of wireless consumers use PINs/passwords, up 20 percent from the survey conducted in 2012.

Forty percent said they installed anti-virus software on their smartphones, up 29 percent from the 2012 survey, according to CTIA-The Wireless Association.


The survey also found that more than one-third of consumers installed locks and wipe apps. Twelve percent of the respondents said they lost devices in the last year. Almost 50 percent of those said they used a program to locate their devices and nearly 40 percent contacted their wireless providers.

The survey also found:

  • Nearly half of smartphone users use their mobile devices for bank transactions, and the majority believe protections put in place are sufficient security measures.
  • Nearly 60 percent of wireless users have or are willing to record personal health/fitness data on their devices.
  • Over 80 percent of consumers are familiar with cybersecurity.
  • Seventy five percent of users identified cybersecurity as protecting their personal data from identity theft, being secure on the Internet and protecting their devices from unauthorized access.

“These results demonstrate that the consumer education programs developed by the wireless industry and by individual companies are improving Americans’ cybersecurity behaviors. We are pleased these numbers are moving in the right direction,” said CTIA Vice President of Technology & Cybersecurity John Marinho.


“This survey also reinforces the need for the entire wireless ecosystem – network operators, device manufacturers and application/content developers – to continue to work together to stem the rising tide of security threats. By collaborating and educating consumers, Americans will sustain the benefits of the US having one of world’s lowest smartphone malware infection rates,” Marinho concluded.

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Consumers increasingly adopting personal security measures